A New Hungarian Luxury Wellness Success Story: SpaTrend Recognised Among the World’s Finest

• írta: SpaTrendOnline
• 2026.01.31

Premium wellness is no longer simply about comfort — it has become a lifestyle statement. A conscious choice to bring relaxation, regeneration and balance into everyday life, transforming the home into a true sanctuary.

In this world of elevated living, a Hungarian brand has achieved an outstanding international milestone. In 2025, SpaTrend was honoured with one of the most prestigious awards in the global spa industry, proving that world-class wellness experiences can be created — and celebrated — far beyond the traditional centres of luxury.

An Award That Defines Global Excellence

The award was presented at the international wellness conference held at the iconic Myriad Hotel in Lisbon, where the leading premium spa professionals gathered from across the globe — from Europe to South America, from Canada and Australia all the way to China.

At this remarkable event, SpaTrend received the title of:

International Dealer of the Year 2025

This recognition is particularly exceptional, as it evaluates the performance of all premium dealers outside the United States, considering not only business results but also strategic vision, marketing excellence, customer experience and long-term innovation.

In short: SpaTrend was acknowledged as the very best international representative of the premium spa world.

Luxury Wellness Has Become Part of the Modern Home

In recent years, the concept of “home” has fundamentally changed. Today, interior design is no longer only about beautiful spaces — it is about quality of life.

More and more people are seeking environments that offer not only aesthetics, but restoration: places where they can truly unwind, recharge and reconnect.

Outdoor wellness — a premium spa integrated into a terrace or garden — has become one of the most desired elements of high-end living. It is not merely a design feature, but a symbol of a new lifestyle: slower evenings, healthier routines, meaningful moments shared with family and friends.

SpaTrend: A Hungarian Brand Setting International Standards

SpaTrend’s journey began more than two decades ago, at a time when hydrotherapy and outdoor spas were still relatively unknown in Hungary. Since then, the company has grown into one of the region’s most influential premium wellness specialists — and today, it is not only following global trends, but actively shaping them.

This award is a powerful confirmation of SpaTrend’s philosophy: wellness is not a product, but an experience — created at the intersection of design, technology and genuine human care.

A Recognition That Goes Beyond a Trophy

SpaTrend’s International Dealer of the Year award is far more than an industry trophy. It is a symbol that a Hungarian company can rise to the very top of a global premium market — where innovation, craftsmanship and customer experience define the highest standards.

Luxury wellness is no longer just a trend.
It is a way of living.